Writing

Thoughts & Insights

Occasional writing on data strategy, analytics engineering, and the intersection of business and technology.

Strategy Analytics Mar 2026

Bridging Business Strategy with Data Analytics

Exploring how holistic data strategies can serve as a bridge between operational performance and business vision — and why most organisations get this relationship backwards.

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More posts

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Building Trust in Data using Microsoft Fabric

How semantic modelling empowers self-service analytics while preserving governance.

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Designing for the Analytical Consumer

Rethinking dashboard UX from the perspective of decision-making under uncertainty.

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The Cost of Inconsistent Metrics

Why a single source of truth matters more than any individual dashboard.

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